As I complete a full academic year with the Student Association, George Brown College I decided to summarize some of my achievements.

I started in Events and was nominated twice as Ambassador by my supervisors, and later transitioned into Social Media, where I combined creativity with performance!

Let’s check numbers for one of the most important campaigns in the organization? The presto campaign !

Compared to there previous campaign:

Watch time: 1d 1h 13m 36s
• Views increased by over 170%
• Interactions grew by 280%+
• Shares increased by 360%+
• Watch time more than tripled

This is what happens when strategy, storytelling, and execution align! That is what I added in any team! From producing 100+ visual assets weekly (graphics, reels, stories, photos and digital screens) to leading full campaign execution, I learned that impact isn’t what you say, it’s what you show.

I don’t just create content, I improve performance.

Grateful for the growth, the trust, the amazing team and everything this experience has built in me!