RIA Mkt

Digital Marketing – Brand – Grow Strategy

Maria Santos original designs:

As part of my position, as Marketing Support Staff with the Student Association of George Brown College, I design engaging visual campaigns to promote campus events and student initiatives resulting in event attendance of 200-500+.

Each project is featured on digital screens throughout campus to over 7,000 students. Instagram @SAGBC and developed in formats: Instagram post and story, and printed poster of 100+ posters. I aim to ensuring consistent branding and maximum reach across digital and physical touchpoints.

Public Relations & Event Promotion

I support organizations, brands, and communities in promoting events through strategic communication, marketing, and audience engagement. My work not only focuses on creating visibility and strengthening relationships with participants but also involves crafting a tailored approach that considers the unique needs and goals of each event. I ensure that every event communicates a clear and compelling message that resonates with the target audience. By combining public relations, marketing strategy, and visual storytelling, I help transform events into immersive experiences that connect people, build community, and reinforce brand identity. This transformation often involves designing engaging promotional content, utilizing various media channels, and implementing innovative tactics to capture attention. From developing comprehensive event communication plans to fostering ongoing audience engagement, my goal is to help events reach the right audience and create meaningful, memorable moments that leave a lasting impact long after the event concludes. Through a blend of creativity and strategic insight, I aim to elevate each event’s profile and ensure that participants feel a genuine connection to the experience and the brand behind it.