Hi, I’m Maria Letícia Barbosa dos Santos, a marketing and strategy professional with an international background in architecture, business, and human-centered design. Originally from Brazil and currently based in Toronto, I bring a creative and analytical perspective to marketing, communications, and brand experience.

I’m naturally curious and passionate about learning. I enjoy understanding every part of a project from strategy and operations to communication and user experience so I can contribute to stronger, more effective outcomes. My diverse academic background helps me see challenges from multiple perspectives and develop thoughtful, strategic solutions.

I hold a Bachelor’s Degree in Architecture and Urbanism, a Postgraduate Certificate in Supply Chain Management from George Brown College, a Continuing Education Certificate in UX Design, and a Diploma in International Business Management. This interdisciplinary background allows me to approach projects with a balance of strategy, creativity, and problem-solving.

Throughout my academic and professional journey, I have often been invited to represent institutions, contribute to strategic initiatives, and take on leadership and ambassador roles. These experiences strengthened my ability to create strategies, collaborate with diverse teams, and communicate ideas effectively.

I’m passionate about building meaningful connections between brands and people, and I’m always motivated by opportunities to contribute to projects that combine strategy, creativity, and real impact.